Who's James?

Hi, I am a father of four first and foremost - and an innovator second. My expertise lies across insurance and policy and i've launched, operated and even exited my own online brands.

I've had as many successes as i've had fails - this website is my story and my efforts to be constructive.

It'll feature ideas, fun and opinion. With a bit of biographical content thrown in.

I'll try to keep it positive and constructive.